Without compromising the beliefs and values of Ramadan, we don’t, in any way, shape, or form, intend to compromise luxury. We are merely urging people to explore different perspectives on luxury during the Holy Month, and to Rethink Luxuries. Every corner of a Maserati vehicle speaks luxury, which is why we took the liberty of avoiding showing the entire car in - all its glory and showing only parts of it. With this, we would be putting more emphasis on the virtues of Ramadan, and more subtly than usual on the car. This is a series of visuals, each using different concepts of Maserati as a brand, but reflecting on the values of Ramadan. These include control, power, balance, and precision.
Script
Every month of every year is just a recurrence of the other,
But the Holy Month of Ramadan invites a manifestation of inevitable reflection,
One that is in touch with your soul.
It’s a power
That inspires and pounds the hearts of many,
Remaining unseen and unknown.
It’s control,
That daringly tests and attests to your true self,
Showing you paths and roads that allow you to transpose.
It’s a balance
In the essential honouring of care and virtues,
Married with a clear grace and a focused observance.
It’s the precision
Of our passionate intellectual beings,
Met with the exact ingredients to contentment.
However you see it,
Wherever you feel it,
Whatever you make out of it,
And whoever you share it with,
There’s a common ground.
RETHINK LUXURIES. RAMADAN KAREEM.
